From banking and investments to credit and insurance, customers seek financial services organizations they can trust to prioritize their best interests when making crucial financial decisions.
Building customer trust is more important than ever. Research indicates that about 8%-10% of customers open and close accounts each month. However, following several high-profile bank failures in 2023, approximately 15%-20% of banks could not avoid churn rate.
Like any good relationship, trust in financial services requires effective listening and two-way communication. This is essential for nurturing and maintaining high-value relationships between financial service providers and their customers.